What makes a good Takeaway logo design?
By Kevin Moyse
A good takeaway logo design is the beginning of a good takeaway brand identity, a logo becomes a brand when it is applied to items such as business cards, stationary, clothing and marketing materials like takeaway menus. A good logo is the cornerstone of your takeaway’s identity and lays a pathway to the development and success of a lasting brand.
A good logo design is simple, distinctive, timeless, appropriate, memorable, versatile and describable.
A simple takeaway logo design is easily recognised. Simplicity of design improves the chance of the logo being memorable and describable; if you cannot remember it you definitely cannot describe it!
A distinctive takeaway logo design stands out from the crowd and should have something that makes it unique without becoming overworked and complicated.
A timeless takeaway logo design will stand up to the rigors of time. The best example of this is the CocaCola logo which hasn’t changed in over 100 years while Pepsi has changed over ten times.
A good takeaway logo design must be appropriate for the type of food served by your takeaway restaurant. The choice of colours and fonts must be appropriate for your cuisine type.
An effective takeaway logo design must be memorable to your customers so they can associate your brand between all points of contact ie your shop, menu, advertising and delivery vehicle. The best way to achieve this is with a simple but appropriate logo.
If you can describe a takeaway logo then you can remember it, this is normally through its simplicity or its appropriateness
A well designed takeaway logo will be usable across a wide range of applications. The logo should look good on a business card, shop signage, website, staff uniforms, your takeaway menu and anywhere else you may wish to use it.
To ensure versatility, a logo should always be designed in vector format. This will ensure that the logo can be scaled to any size without compromising image quality. When designing any logo use Adobe Illustrator (or vector creating equivalents), never Photoshop (or other raster equivalents)
A good way to achieve this is to design the logo in black and white to focus on the concept and shape; this avoids the subjective nature of colour.