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What makes a good Takeaway logo design?

A good takeaway logo design is the beginning of a good takeaway brand identity, a logo becomes a brand when it is applied to items such as business cards, stationary, clothing and marketing materials like takeaway menus. A good logo is the cornerstone of your takeaway’s identity and lays a pathway to the development and success of a lasting brand.

A good logo design is simple, distinctive, timeless, appropriate, memorable, versatile and describable.

Simplicity

A simple takeaway logo design is easily recognised. Simplicity of design improves the chance of the logo being memorable and describable; if you cannot remember it you definitely cannot describe it!

Distinctive

A distinctive takeaway logo design stands out from the crowd and should have something that makes it unique without becoming overworked and complicated.

 

Timeless

A timeless takeaway logo design will stand up to the rigors of time. The best example of this is the CocaCola logo which hasn’t changed in over 100 years while Pepsi has changed over ten times.

Appropriate

A good takeaway logo design must be appropriate for the type of food served by your takeaway restaurant. The choice of colours and fonts must be appropriate for your cuisine type.

Memorable

An effective takeaway logo design must be memorable to your customers so they can associate your brand between all points of contact ie your shop, menu, advertising and delivery vehicle. The best way to achieve this is with a simple but appropriate logo.

Describable

If you can describe a takeaway logo then you can remember it, this is normally through its simplicity or its appropriateness

 

Versatile

A well designed takeaway logo will be usable across a wide range of applications. The logo should look good on a business card, shop signage, website, staff uniforms, your takeaway menu and anywhere else you may wish to use it.

To ensure versatility, a logo should always be designed in vector format. This will ensure that the logo can be scaled to any size without compromising image quality. When designing any logo use Adobe Illustrator (or vector creating equivalents), never Photoshop (or other raster equivalents) 

A good way to achieve this is to design the logo in black and white to focus on the concept and shape; this avoids the subjective nature of colour.

Remember

Good menu design makes you money!
Cheap menu printing saves you money!

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About the Author

Kevin Moyse

With over 19 years creative marketing experience Kevin has a wonderful knowledge of takeaway restaurant industry and specialises in creative takeaway menu design and printing.

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What is Included?

All the following are included in our prices:-

  • Takeaway Menu
    Design
  • Takeaway Menu
    Printing
  • Takeaway Menu
    Folding
  • Takeaway Menu
    Delivery

Client Testimonials

My name is Francesco Pane and I own and run a little family run deli/coffee shop with my wife in London. My experience with Cheaptakeawaymenus.com was just impeccable! I had just recently bought the shop so I didn't have a lot of cash to invest, but I knew I needed a take away menu. I found Cheaptakeawaymenus.com just with a simple Google search and their website was so simple and user friendly that I didn't even back click to check out another site! I had an idea of prices so I immediately knew that it was a good deal. Kevin, one of the founders of the site, contacted me within minutes, to understand exactly what kind of menu of was looking for and make some suggestions, which I much appreciated. He was very patient with all my requests which were all carried out swiftly and precisely and very tactful when suggesting changes for a more effective menu. I was also offered the construction of a completely free website, where my new menu was uploaded along with the full range of articles I sell, with a simple basket and checkout system. The technical director Darren was very professional and efficient. In all everything was done extremely quickly, both the hard copy takeaway menus and online ordering website. I would highly recommend this company to anyone that needs to make some stylish and functional take away menus and not spend an arm and a leg! Great prices crowned by great customers service!!

Francesco Pane - Director - Bites Of Italy - London

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