What is good menu design?
By Kevin Moyse
Good menu design makes you money!
Design is subjective and is perceived differently by us all. Below are some good guidelines and basic principles that we use to distinguish good designs from bad.
In basic terms though, a good menu design, is one that generates takeaway orders. Don’t forget that a good menu design will entice customers to try your food but the quality of your food will determine if they re-order!
It’s all about the message!
Good design conveys a well-presented message, poor design impairs it. Good design minimises visual pollution. This is true whether designing a takeaway menu, logo, poster, brochure or a website. The design must emphasize not hinder the marketing message.
A takeaway menu message should be; “We make great food, would you like some?”
A well designed takeaway menu will whet the reader’s appetite so it is used for ordering food. Good menu design will generate a higher quantity of takeaway orders.
Good design avoids being fashionable and will last many years. A good design is a thorough one; attention must be paid to the details. Nothing can be random or left to chance. Using care and accuracy throughout the design process demonstrates respect towards the end user, your customer.
Takeaway menus are normally a takeaways only or primary marketing tool. Make sure your menu design will generate you orders. To ensure this, use our highly skilled professional menu designers so you have a great looking menu, it’s FREE! (When you order menus from us, otherwise it’s ONLY £99)
What are the Principles of Good Design?
The principles of design are the tools used to format and arrange the elements of designs. The elements of a design are the colour, font, shape, texture etc.
While the principles listed below are vital to good design, they are not comprehensive. There are thousands of books on the subject of graphic design to help you understand what constitutes good design.
This is derived from the notion "the whole is the sum of its parts." Design elements or the "parts" are organized in the design to create a "whole" that has balance.
This is similar to balance. Good proportion maintains a relationship between parts within the whole. It is the consideration of parts in relation to the whole.
Economy is the principle of "less is more". Simplicity tends to emphasize a design's intent more powerfully than complexity. Complexity leads to confusion.
This is created when elements are combined and provides necessary variety. Without contrast, even good design can be boring or unsuccessful. While balance and proportion maintain design cohesion, contrast adds the interest.
Also known as dominance, this condition exists when design elements are arranged to create a hierarchy of visual importance. The eye is drawn to larger text before smaller. Imagine a newspaper with all the headlines the same size as the main text!
When elements are arranged well the illusion of direction is created. This helps lead the viewer’s eye around the page and is used to emphasize the designs intent.
This is the most important element in the overall quality of design and overlooked by many inexperienced designers. Including space in a design (commonly known as white space) provides its other elements with all the characteristics listed above. A design will usually be ineffective without space as the customer will not be able to distinguish one thing from another.
Remember that when you order takeaway menus from us, the design is included. Otherwise you can get a great menu design for ONLY £99.