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The History of Takeaway Food - pad Thai

Cheap Takeaway Menus is dedicated to producing low cost, high quality takeaway menus for the restaurant and takeaway industry.  We are experts in takeaway menu design and menu printing and our colleagues over at Cheap Takeaway Websites can provide you with a state of the art online food ordering site, so you’re basically covered in every direction and can get on with making sure your tasty takeaway food is getting out there and doing what it needs to do – satisfying your customers.

We all have our favourites when it comes to any sort of takeaway food (let’s face it, pineapple wouldn’t be on a pizza if someone wasn’t a big fan). It’s often a go-to dish when nothing else appeals, or it’s a comfort food, or it’s just something special that is always on your order come takeaway night. As a team who delights in all things takeaway, we have a few firm favourites from all types of takeaway cuisine, but a quiet contender for runaway winner has to be pad Thai.
For a massively popular and well-loved dish, pad Thai originated from a time of hardship. During World War II the rice shortage in Thailand led to the promotion of rice noodles as an alternative, supplies of which stretched further. As with all oriental dishes, it’s the extra touches which make the dish; so adding tamarind paste, fish sauce, garlic, shallots, lime and other ingredients are what makes the unique and sought after favourite. Add to that chicken or shrimp or pork and you really have something special. The basic nature of pad Thai means that it can be easily cooked and sold by street vendors or smaller, faster, more casual restaurants and eateries.
Pad Thai has become one of Thailand’s national dishes, and was promoted as a way of bolstering the image and confidence of the country. It is immensely popular around the world (and with us here at CTM); in fact a survey a few years ago placed it at number five in a list of the world's most delicious foods. Pad Thai is the signature dish in pretty much every Thai restaurant. It’s one of those dishes which are so simple yet so full of flavour that it really hits the spot every time. We love it!


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About the Author

Kevin Moyse

With over 19 years creative marketing experience Kevin has a wonderful knowledge of takeaway restaurant industry and specialises in creative takeaway menu design and printing.

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After reading your article about marketing your takeaway we decided to try and give away some free food outside and near to our shop. We made a Pizzaganrita, which is our version of a margherita with cheese first and then the tomato sauce, then sliced it into small pieces and took it and a pile of menus outside. We gave away the pizza pieces and menus advising customers that by ordering online they could save 10%. The same night a new customer bought a £9 order, including a Pizzaganrita, after tasting it and the next night two existing customers came back and bought the Pizzaganrita for the first time… This weekend we will do some more pizza give away marketing. Thanks for the great advice keep up the great work!

Jamal Anwar - Director - Pizzaganic - Middlesbrough


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